Milestone experts Brad Nelson, Mike Supple, and Khara Mangiduyos walked through how AI is fundamentally reshaping the way guests discover and book hotels, and what that means for where you put your marketing dollars next year. Additionally, they provided a free digital marketing budgeting planner for download to ease your hotel's digital marketing budgeting. Here's what stood out most:

• AI is changing hotel discovery: Guests are using AI tools like ChatGPT and Gemini to find hotels.
• Your website powers the guest journey: Make sure AI gets accurate hotel information directly from your website.
• AI visibility goes beyond SEO: Structured data, AI-ready content, GEO, and measurement are key.
• Budget for AI in 2027: Plan for AI-ready websites, optimization, and content alongside SEO, paid, and social.
• Own your story to drive direct bookings: Fresh, accurate content helps hotels earn AI recommendations and drive direct bookings.

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