Milestone experts Matt Smith and Brett Dugan explored how AI is changing the way consumers discover and choose local businesses, and what multi-location brands can do to strengthen their visibility across traditional and AI-powered search. They shared practical strategies for connecting local SEO, structured data, knowledge graphs, and GEO to help AI platforms better understand brands, recognize individual locations, and recommend businesses when customers are ready to act. Here's what stood out most:

• Adapt to AI-Driven Discovery: Understand how AI is transforming the way customers find and choose local businesses.

• Strengthen Your Data Foundation: Use structured data and knowledge graphs to help AI understand your brand and individual locations.

• Connect SEO and GEO: Align local search, content, and AI optimization to improve visibility and increase recommendations.

• Scale Across Locations: Build a repeatable strategy to strengthen discovery and drive business opportunities across hundreds or thousands of locations.

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