Milestone experts Benu Aggarwal, John Jimenez, and Adam Steeber walked through how AI engines are changing the way travelers discover and evaluate hotels, and what hospitality brands can do to improve their visibility across AI-powered search. They shared practical strategies to help hotels understand how AI platforms select and recommend properties, along with actionable insights to strengthen their digital presence. Here's what stood out most:

• See Where You Stand: Establish a clear baseline of your hotel’s visibility across today’s digital discovery landscape.

• Address What Matters: Prioritize the areas that have the greatest impact on your brand’s visibility and guest discovery.

• Build the Knowledge Layer: Create the content and structured information AI needs to understand and surface your hotel.

• Be Actionable by Agents: Make your digital presence ready for AI agents that increasingly influence the guest journey and revenue.

• Prove It Is Working: Measure performance and connect digital discovery efforts to meaningful business results.

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