We interviewed leading hospitality industry expert and President and CEO of HSMAI, Bob Gilbert. He and Tammie Carlisle of Milestone discussed how the hotel recovery is rapidly unfolding, where it goes from here, and how you can gain customer confidence and bookings with the right strategies.
 
Key takeaways included: 

• Where we are in the Crisis-Recovery-Growth framework and the new marketing funnel         
• Key consumer trends and what they indicate for hotel marketing strategy
• Why marketing is an essential part of the revenue infrastructure
• What long-term impact short-term discounting will have on the hotel
• Why pivoting marketing strategy makes sense with business and convention disappearing
• What the new normal marketing funnel looks like and how to identify right customer and market to them
• Understanding your target markets and what to package to meet customer needs and specific recovery tactics
• Insights on how to address the threat and opportunity of AirBNB