In this 30-minute office hour chat hotel veterans, Tammie Carlisle and Craig Carbonniere of Milestone discussed key SEO trends and shared ideas to help you optimize smarter, increase visibility, and engage more people online.

Key Takeaways

• Entities are how search engines understand the context of your content
• Figure out what additional content better disambiguates your content
• Entity optimization can be your competitive advantage to increase visibility, traffic, and results
• Measure incremental lift of entity efforts
• New tools for hotels to reconnect with travelers - Read More

Please watch the recap of training.