Local Is the Fastest Growing Channel for Location-Based Businesses at 50% Pre- and Post-Pandemic
Local channel share of traffic excluding Direct rose to 28.8% in May of 2021
Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings. Next, we categorized results as location or non-location-based businesses.
• How much share each channel contributes
• How large Local is relative to Organic Search
• Which channels generate the most pageviews and revenue
• What happened to Local during the pandemic
• And more
Plus, get recommendations on how to improve Local performance.