FAQ Schemas and FAQ Rich Results Correlate with Increased Organic Rank, Impressions, CTR, and Traffic
FAQs and schemas will provide you more opportunities to satisfy customer queries throughout the customer journey
Since the introduction of BERT into the intent-matching algorithm in late 2018, specific answers to specific questions have seen an increased currency in the Google SERPs. The FAQ format helps Google identify answers to searchers questions.
Companies that invested in FAQ content and wrapped them in FAQ schemas saw dramatically positive results. FAQ rich results below the listing help saturate the SERP and provide better share of SERP and share of voice.