The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels.

This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.