In this webinar Milestone experts, Anil Aggarwal and Erik Newton discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing to prepare for when business returns to normal.

In a survey done by Dentsu, 35% of prepared CMOs said they were completely changing the customer experience in reaction to the pandemic. It will become even more important for organizations to pivot resources toward improving customer-facing digital interfaces to changing business models and focus to drive digital opportunities.

Key topics they will address:

• How can you benefit from the acceleration of digital transformation and where to focus your digital marketing in 2021
• How to create a better user experience, eCommerce, ease of use, and merchandizing to impact your customer journeys
• How to align your digital strategy with changes in consumer behaviors and how should your teams be better organized to deliver the customer experience
• What key technologies you can deploy to strengthen your digital footprint - Entity, Schema, Speed, and Core Vitals