Guide to FAQs and How to Do It Right
Every search query is a question, so every search result listing is should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google has started to feature them in the SERPs.
Google’s BERT update shifted the focus to entities, which are things in the context of sets of facts, and FAQs are perfect for presenting those. Put another way, content that does an excellent job of representing topical things that answer searchers’ questions will maximize visibility in the SERPs.