The best measure of a marketing roadmap is whether it helps you get organized and whether the team uses it. It needs to have enough detail that it covers the major areas and programs, but not so much detail that it is hard to see, read, or absorb. Too much detail loses the audience. You need a 1-page snapshot for the year.

After managing marketing plans for more than 20 years, Milestone has settled on this 1-page roadmap. It has space for goals at the top, budget, channels, and all the major milestones that if not planned for will usually upend your marketing execution.

Download the editable PowerPoint version, and you are on your way to defining, explaining, and building buy-in for your strategy and plans for next year.