In this session, Milestone experts Mike Supple, Aparna Iyer, and Brandon Ahearn discussed how AI is changing the way travelers discover and choose hotels. They shared insights into the growing influence of platforms like ChatGPT, Gemini, Claude, and AI Overviews, and introduced key elements of Milestone's AI Visibility Framework. They also shared practical ways hotels can improve their visibility in AI-powered search through better content, structured data, and automated publishing strategies, helping drive direct bookings and strengthen brand presence.

Key Takeaways:

• Measure AI Visibility – Understand where your hotel appears across AI platforms

• Close Content Gaps – Answer the questions travelers are asking AI

•  Publish with the Right CMS – Create structured, AI-ready website content 

•  Strengthen Schema – Help AI understand your hotel’s data and relationships

• Maintain Local Accuracy – Ensure consistent business signals across the web

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