Why Facebook Is Important for B2B and B2C Marketing

Why Facebook is important for B2B and B2C Marketing

Social networking sites have become key online sources people use to learn more about products, organizations, artists, and world events.

Facebook attracts 2.7B monthly active users and 86% companies use Facebook for marketing. Given the high reach of the platform, it is effective for top- and middle-funnel exposure including retargeting.

Facebook presents a potent marketing opportunity for businesses through the creation of Facebook Business Pages. Marketing on Facebook has a viral effect as information shared spreads through networks exponentially among the billions of users. Download this whitepaper to learn how your organization can leverage the power of marketing on Facebook.