Social networking sites have become key online sources people use to learn more about products, organizations, artists, and world events.

Facebook attracts 2.7B monthly active users and 86% companies use Facebook for marketing. Given the high reach of the platform, it is effective for top- and middle-funnel exposure including retargeting.

Facebook presents a potent marketing opportunity for businesses through the creation of Facebook Business Pages. Marketing on Facebook has a viral effect as information shared spreads through networks exponentially among the billions of users. Download this whitepaper to learn how your organization can leverage the power of marketing on Facebook.