Milestone experts Piyush Shrivastava, Tarun Ravindran, and Hardik Modi explored how AI is fundamentally reshaping the way travelers discover, evaluate, and book hotels and what that means for the future of hotel websites. They highlighted the five must-have capabilities hotels need to remain visible, relevant, and competitive in the AI era. Additionally, they previewed Milestone’s product roadmap and how Milestone is helping hotels prepare for the next generation of digital experiences. Here’s what stood out most:

• AI is changing hotel discovery: Guests are using AI to find and choose hotels.
• AI visibility matters: Hotels need to be understood and recommended by AI, not just rank in search.
• Be AI-ready: Structured data and fresh, relevant content help AI understand your hotel.
• Personalization drives results: Give guests more relevant website experiences based on their needs.
• Prepare for the future: AI-powered tools can help automate content, optimization, and monitoring.

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