In the recent session, Milestone experts Alyssa DeClement, Brett Dugan, and HotelBSchool co-founder Holly Zoba shared valuable insights on how AI is transforming the way travelers discover and evaluate hotels. They also highlighted strategies to improve visibility across AI search engines, identify high-value content opportunities, leverage generative AI for optimized content, and enhance discoverability through structured data and automated publishing workflows.

Key Takeaways:

• Measure AI Visibility – Understand where your hotel appears across AI platforms

• Close Content Gaps – Answer the questions travelers are asking AI

•  Publish with the Right CMS – Create structured, AI-ready website content 

•  Strengthen Schema – Help AI understand your hotel’s data and relationships

• Maintain Local Accuracy – Ensure consistent business signals across the web

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